What I Do

WHAT I DO

Marketing Leadership

I orchestrate and direct comprehensive marketing initiatives and strategies for the USWF brand, overseeing prominent sites such as DiscountFilterStore.com, WaterFilters.net, FridgeFilters.com, and Tier1Water.com. My leadership extends to guiding in-house marketing teams, emphasizing streamlined workflows to drive profitable channel revenue growth. I take charge of external agency and partner onboarding, ensuring optimal output by overseeing project queues, costs, and contracts. Collaborating closely with the Product Development team, I contribute to crafting holistic go-to-market plans, educational materials, promotional strategies, content assets, and pricing initiatives. My responsibilities extend to overseeing 3rd-party Programmers and Developers, addressing website performance issues, and creating detailed project roadmaps. My commitment extends to taking ownership of the Marketing Department P&L, executing Executive Team KPI reporting, and managing communications and presentations across all brand channels.

WEBSITE MARKETING & MANAGEMENT

Dardano’s Shoes is a comfort footwear retailer that has been popular in the Denver Metro Area for over 80 years. In 2011, they brought me on to oversee their website’s transition from a static information site, to a fully functional e-commerce site. For nearly 10 years, I led their digital team and helped expand their reach beyond the Denver Metro Area through strategic digital marketing initiatives as well as grow their in-store traffic through email marketing, social media marketing, and other digital growth projects.

DIGITAL PRESENCE FOR A SMALL BUSINESS

Dynamic Service Air was looking to build an online presence for their new company. They needed help creating a low-cost website that would bring in new clients and help educate prospective clients about the services they provide. I was able to create a website that fit their budget and needs, using a cost-effective open-source platform. Their new website has helped them reach new customers and achieve their growth goals.

GRAPHIC DESIGN FOR PRINT & DIGITAL CAMPAIGNS

As the Digital Marketing Manager for Dardano's Shoes, I regularly created digital and print advertisements that promoted their products and communicated with consumers across multiple channels.